Tastes of 2021 Report

Introducing My Muscle Chef’s first annual ‘Tastes of...’ Report, an informed review of the ways My Muscle Chef customers fuelled their lives in 2021, and a sneak peek at the emerging food trends we expect to see in 2022.

This year, there was a proliferation of expert dietary advice to help meet personal goals. It was also a year of great upheaval, where goals were redefined and plans reset.

Throughout the year, our customers were looking to lose weight or gain muscle mass as usual, accompanied by an increase in people looking for high protein breakfast choices to add new structure to their day, as well as more demand than ever for healthy snack options to top up energy levels during long days and weeks working from home.

Overall, high protein diets were the clear winner regardless of goal, with the amount of protein ordered per person increasing year on year.